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Dima Ayad to show A/W 2011 collection at London Fashion Week

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Dima Ayad, one of Dubai’s emerging fashion talents, is gearing up to showcase her Autumn/Winter 2011 ready-to-wear women’s collection at A La Mode, an off-schedule London Fashion Week event slated for February next year.

Following the footsteps of Furne One, whose Elizabethan couture line was featured in the same La Geneve North show last September, the Lebanese-born designer is next season’s champion of Dubai’s sartorial excellence in the English capital.

With a background in luxury hospitality, the designer draws design inspirations from the distinct aesthetic of Dubai’s social scene in creating a collection of signature evening wear that flatters the body’s natural silhouette, irrespective of one’s shape, size and body type. Combining simple, clean lines with quirky, elegant touches, Dima’s creations enable women to feel beautiful and uninhibited at all times.


The Vivian blazer from Dima Ayad’s Autumn/Winter 2010 collection

A La Mode, which marks Dima Ayad’s London Fashion Week debut, is taking place at the Charing Cross Hotel on 19 February 2011, but before then, we’ll be sure to give you an exclusive preview of Dima’s upcoming collection right here. Watch this space!

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