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The Beauty File: For your eyes only

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We know that given the thousands of options out in the market, scouring for the right beauty product is a formidable task on its own. That’s why every time we come across amazing goodies we cannot help but share with you the good news.

This week on The Beauty File, we give you a full platter of suitable local finds too good enough to turn expressionless eyes into fabulous windows to the soul. Read on as we unwrap the latest beauty buys perfect for the eyes, right before your eyes.

Guerlain Velours d’Or (410) Eyeshadow Palette

Guerlain, the society woman’s favourite makeup and perfume brand, has just announced a holiday makeup and fragrance collection featuring seductive and glittery lip shades, festive parfums, mascara, powder, and an eyeshadow palette. We’ve taken interest in the last, and so should you (we think). The palette, whose name translates to gold velvet, consists of four different shades that bring out the eyes in four different ways.

Two matte violets, both dark and luminous, and an intense black liner allow you to intensely work the eyes, while aniridescent gold lights up the eyelids with spectacular luminosity. Smoky or tone-on-tone, the eyes become mysterious to conquer and dazzle anyone in sight.

Merle Norman’s LUXIVA® Color Max Shadow

Filled with more pigment for maximum impact, the shiny shimmery shades of Spearmint Sparkle, Aqua Sparkle, Pink Blink, Cinnamon, Desert Shimmer and Plum Surprise of the LUXIVA® Color Max Collection by Merle Norman Cosmetics, are the hottest color craze. Its stunning hues undeniably complement the cooler weather that keeps us icy-trendy.

Available in all Merle Norman Cosmetic Studios located at Festival Centre, Dubai Festival City, Level 1 (04 2328566); Mirdiff City Centre, Level 1, South Entrance (04 2840770); and Sharjah Mega Mall, Level 2 (06 5748380).

Smashbox’s Hyperlash Mascara and Brow Tech

Two remarkable beauty items come from Smashbox, and they’re utterly great for the lashes and the brows. The Smashbox’s Hyperlash creates full, lifted, clump-free lashes with the unique flexible dual brush and comb applicator. This high intensity all-in-one mascara lifts, lengthens, gives volume and defines all at once.

Naturally derived peptides and antioxidants help to protect and repair lashes, while rich pigments create the deepest black shade for an ultra-dramatic look. For better application, use the brush side to build and thicken, then follow with the comb side to define and lengthen.

On the other hand, it is now easy to get perfectly polished brows on the go. With Smashbox’s iconic Brow Tech that is now in a portable, travel-friendly version. The double-ended component includes an angled long- wearing pencil for precise filling and defining and a soft hold gel with a brow brush applicator to groom brows perfectly into place.

Both pencil and gel contain Vitamin E, the pencil contains Vitamin C which makes it antioxidant mascara and the gel contains Jojoba which helps moisturize the brows. For better application, use the angled pencil to fill in and define brows, and then brush the soft hold gel through brows for complete polished look.

The Hyperlash is sold at AED 92 while the Brow Tech costs AED 107. Smashbox is available at Saks Fifth Avenue, Faces, Areej, Sephora and Galaries Lafayette.

philosophy’s eye hope advanced anti-ageing cream

Since the famous beauty brand philosophy started selling its wares in Sephora outlets in Dubai, we’ve been hooked by its advanced anti-ageing eye cream “eye hope”.

Coined as such because it gives renewed hope for tired, aged skin around the delicate eye area with clinically-proven results, this lightweight, multi-functional formula actually provides moisturisation and anti-inflammatory benefits that calm and soothe skin, while light-diffusing properties help brighten skin tone.

Based on previous research, it has been known that after using eye hope for just 6 weeks, 4 out of 5 people saw significant improvement in fine lines, dark circles, puffiness and rough texture.

So, if you want the ultimate, multitasking formula that does it all, or you want an eye cream that delivers clinically proven results, or even want a targeted treatment for tired, dark, puffy, lined eyes, eye hope is the perfect eye cream for you. It comes in 5 oz package, worth AED 250 each.

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