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Own a piece of Pucci with Vivara fragrances

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Any true-blue fashionista knows that having leopard and crocodile printed pieces in the closet is a must. It is as if the fierce, animalistic appeal cannot wait to be unleashed, especially this season.

Fashion lovers also know that, like the classic animal print, the kaleidoscopic prints of Emilio Pucci (that caught the attention of Marilyn Monroe way back in the ‘50s) are absolutely required to make one fabulous closet. However, if investing in one of Pucci’s floor-skimming gown would cause a bit of ruckus in your end-of-year budget, then La Moda suggests that you take a moment to rethink your Pucci dream. Instead, we recommend that you start owning Pucci by scoring your beauty dressers with one of its Vivara fragrance editions.

Donning Pucci’s signature flair, the original green Vivara fragrance launched in 1966 has taken on striking new looks – its round pebble-like lid now comes in the colours of a classic Pucci day dress and the intensity of an elegant evening gown. With Vivara’s three fresh distinctive scents, you can opt for the one that truly suits your style and personality.

Silver Edition

With Vivara Silver Edition, relaxed chic has turned into becoming more refined. Its curved silver bottle is crowned by the classic Vivara print in shades of fuchsia pink, silver grey, black and white.  The green floral fragrance, both radiant and playful, remains unchanged, still radiant and truly feminine. The silver edition is available from Faces, Tanagra and Saks Fifth Avenue for AED 320.

Black Edition

In 20th century fashion, this black line characteristically traced and branded the contours of Pucci prints. Following this lead, a black edition of the Vivara fragrance has been conjured. A fragrance bursting with energy and joie de vivre, Vivara boasts a new look with a bright and bubbly floral fragrance that evokes Mediterranean landscapes.

At its heart, a bouquet of Sambac jasmine, orange flower and narcissus rests upon a powdery and woody base: Florentine Iris, Vetiver and Patchouli. The bottle gleams with a lustrous gleam of black lacquer that is offset by the striking cap which dons the masion’s signature print Vivara.

It is available at AED 320 from Harvey Nichols, Sephora, Galleries Lafayette, Paris Gallery, Salam Qatar, Al Shaya Kuwait plus Vavavoom and Debenhams in Kuwait only.

Blue Edition

Inspired by Vivara as a beautiful island in the Gulf of Naples, set in the deep blue of the Mediterranean, this collector’s edition unveils a glorious colour. A pale blue with a hint of green, the turquoise is a vivid colour, which holds an important place in the world of Pucci prints.

This wonderful blue evokes the Mediterranean and the coolness of swimming pools.  A breath of freshness with a zest of bergamot; a touch of green galbanum lies on a floral heart of narcissus and Florentine iris with soft amaretto, while the base contains audacious woody notes of vetiver and patchouli. Bright, green and floral, Vivara Blue Edition embodies the radiance of Italy.

It is available at AED 320 from Harvey Nichols, Sephora, Galleries Lafayette, Paris Gallery, Salam Qatar, Al Shaya Kuwait plus Vavavoom and Debenhams in Kuwait only.

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