Say Who? Hervé Léger
A dress by Hervé Léger is more than just a dress: it is a masterpiece that mixes one of a kind fabric along with a cut and fit that is unmatched. The reason for this is Hervé Léger’s unique and extremely figure flattering “bandage” construction.
What this basically means is that every dress made by Hervé Léger is put together in such a way as to hug and smooth all the best parts of a woman’s body.
Hervé Léger by Max Azria captures the allure of the modern, powerful woman with its exclusive couture and dynamic ready-to-wear collections. Each Hervé Léger by Max Azria look is designed with the iconic “bandage dress” in mind, seamlessly sculpting the female silhouette with signature banding construction. (Say good bye to body flaws: these dresses will make any woman forget them for good!) Paying tribute to modern femininity while maintaining the house’s heritage, Hervé Léger by Max Azria makes an unforgettable statement.
Hervé Léger was originally founded in 1985. In 1998, Hervé Léger was acquired by BCBGMAXAZRIAGROUP, marking the very first time in fashion history that a French couturier was absorbed by an American designer. In early 2007, Max Azria relaunched the Hervé Léger label with his own designs, which were instantly embraced by today’s style icons including Kate Hudson, Diane Kruger, Beyoncé Knowles, Rachel Bilson and Victoria Beckham.
Since debuting the collection on the runway during Fall 2008 New York Fashion Week, Hervé Léger by Max Azria has received critical praise and been featured in top fashion publications worldwide. In recognition of the successful relaunch of the Hervé Léger brand, Max Azria was presented with the 2008 Fashion Excellence Award at the 33rd Annual Dallas Fashion Awards.
Continuing to expand its global retail network without sacrificing the integrity and exclusivity of the collection, Hervé Léger is now available at namesake boutiques in London, Paris, Geneva, New York, Beverly Hills, San Francisco, West Palm Beach, Las Vegas and the newest store opening in The Dubai Mall on Fashion Avenue (1st Floor).
This Fall/Winter 2010 Collection of Hervé Léger is just as special as all the others: Hervé Léger’s latest designs fuse its iconic bandage dress and distinctive assembly with the speed of athleticism and a modern “street” feel.
This achromatic, yet powerful palette of colors is energized with flashes of neon brights which blur the lines between sophistication and urban edge. Cross-laced panels, textured prints and enameled surfaces highlight the aerodynamic shape of the female form. This latest collection empowers the wearer with a second-skin armor that gives her the confidence to stand tall in the face of the future.