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Louise Gray shows why recycling is a bad idea

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I don’t know what Louise Gray was smoking while she was working on her Spring/Summer 2011 designs for London Fashion Week, but I’m absolutely sure all of you will agree with me when I say that it was an array of such hideous pieces only the legally blind would dare touch.

When we said in our Autumn/Winter 2010 trend report that prints are in vogue and it’s now about mixing and not so much matching, we didn’t quite mean people should go overboard and put together all available printed fabrics in one agonizingly dizzying ensemble. But I guess Ms. Gray is not a very big fan of moderation and went with the “more is more” styling philosophy. And came up with these:

Apart from making everyone want to gouge their own eyes out, the collection also manages to raise an endless list of questions about why it exists and how it made London Fashion Week. Why did Ms. Gray plan a Spring line seemingly made entirely out of scrap fabric? Was she making a point about sustainable fashion? How ironic is it that an attempt at sustainable fashion ended up supporting the argument of the opposing ideology, showcasing its apparent unsustainability?

Why did the British Fashion Council agree to show the collection? What were they up to? What were they smoking during the screening process? Could it be one of those tattered, heavily-patterned strips of cloth which Ms. Gray brought? Was there even a screening process in the first place? Or was the BFC following in the footsteps of Dubai Fashion Week?

So many questions, so little time, so many other things to worry about.

But looking at the silver lining, Ms. Gray’s show, after leaving us scarred for life and somewhat temporarily visually impaired, has taught us one thing: Fashion and recycling do not go hand in hand. Now we have undeniable proof.

All photographs by Duilio Marconi


  1. Madeleine Gallay

    September 18, 2010 at 11:43 pm

    Strange … I think it’s one thing to not like it but this was a different sort of review, not as professional as it needs to be.

    I guess I’m moving on over to the legally blind area of bloggeratti – I loved the collection.

    Fashion is theater and underneath the accessories are fresh crisp pretty clothes … my opinion.

  2. Emma King

    September 19, 2010 at 4:01 pm

    But some may argue that bloggers are allowed to be provocative in their opinions – after all, isn’t that what elicits a response?

    However, I’ve got to say, I’m with Jim on this one. The collection is like some kind of bad trip.

  3. LMD Fashion Squad

    September 19, 2010 at 9:56 pm

    Hi Madeleine, we welcome your opinion. Maybe the clothes are good beneath all the outlandish accessories. But they never shone through. Aren’t accessories supposed to complement, not distract from the outfit? Who must we blame for this fiasco? Because somebody definitely needs to be blamed.

    Emma, thanks. We try to be as truthful here at La Moda. Some people may hate us for putting it out there like that, but that’s how we roll. Thanks for reading!

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