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Toujouri comes to the UAE

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Qatari fashion brand Toujouri has come to the UAE through ultra-hip high-end boutique S*uce, which will be adorning their heavenly racks with the design house’s upcoming Autumn/Winter 2010 collection.

The brand’s fine selection this season is all about the spirit of the Toujouri – going back to the basics and exploring the the traditional icons of the colourful Arabic tradition. Toujouri translates to treasure chest in Arabic, and it reflects the precious jewel-like nature of the designs, with their rich colours, plush embellishment, and ethereal fabrics.  Toujouri’s use of elaborate hand embroidery and exclusively designed printed textiles reflects a mosaic of traditional values, all the time maintaining a modern, independent edge.

Autumn’s line tells the story of royal sumptuousness and dramatic elegance. Rich hues of raspberry, coral and royal blue are the solid foundation upon which the beautiful intricacy of oversize paisley pattern is based on. The predominant fabrics in the collection are silk georgette, crepe de chine, silk twill, sand washed silk satin.

There’s more from the Toujouri A/W 2010 collection (we mean the entire look book) in the next page, so do click through to continue reading!

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