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s*uce Design a Dress Competition: Metallics, embroidery, and everything saucy

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As you may have already heard, the s*uce Design a Dress Competition has kicked off and is now in its second installment this year. You’re probably crazy busy dusting off your slumbering fashion skills and scrawling feverishly on your sketchbook.

The chance to design a four-piece collection to be produced and retailed by s*uce is an exciting prize and a great step towards breaking into the ultra-glamorous world of fashion, after all. But are you sure your mock frocks are what they are looking for?

Appliqués, metallics, brocade and lace – these are just a few of the elements that s*uce wants to see in your numbers for this year’s edition of the dress designing competition, Zayan Ghandour, creative director and head buyer at the UAE-based fashion boutique, told La Moda Dubai.

“This year’s theme is in line with Autumn/Winter 2010-2011 trends, so we are talking lots of appliqués and details, golds, fringing, metallics and velvets, brocade and lace. These are the trends we have seen at Balmain, Christopher Kane, Alexander Mcqueen and Pucci.”

“We are looking for someone who shows creativity. Someone who demonstrates a certain s*uciness and an eye for detail,” she explained.

As a hotbed of various cultures caught in a spiral of constant diffusion and disassociation, Dubai is where the boundaries of Eastern and Western design philosophies are blurred everyday. Now, how would an ode to traditional Arabic elements, as some sort of statement in honour of the region’s inimitable beauty, fare in this competition? Do we smell special treatment?

Apparently not. “An Arabic-inspired design can be lovely of course, but we wouldn’t necessarily favour it. The important thing is to remain within the guidelines of the competition,” Zayan responded.

The Design a Dress Competition by s*uce builds on a successful debut in 2009, which received over 200 pieces designed by a wide range of people, including a chef at one of the high-end restaurants in Dubai as well as a nine-year-old boy from Egypt. This event is part of s*uce’s greater effort to hone the local talent pool in the region, which has been one of its top priorities since the boutique opened in 2004.

“It is something that s*uce has always believed in, and that was initially why we started the homemade s*uce corner, which is dedicated to local designers such as Essa, and eventually we started holding the annual STARS IN OUR EYES shopathon. It’s an event entirely devoted to local designers and their new collections,” Zayan concluded.

“If you truly love something, do it, and don’t be afraid to try. S*uce meets with so many designers with no prior experience or design degrees. It’s all about passion, dedication and creativity.” — Zayan Ghandour

Deadline for submission of entries to the s*uce Design a Dress Competition is October 1, 2010. To secure a copy of the contest guidelines, shoot Melina Mitri an email at


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  2. kiran

    September 26, 2010 at 12:27 am

    Dear Sir ? Madam,

    Im interested in taking part in this competition, could you please send me more details on my email and also tell me is there any fees to enter this competition.


    Kiran Sohail
    El Designer wear

    • LMD Fashion Squad

      September 26, 2010 at 1:06 am

      Hi Kiran, Melina of s*uce would be better suited to answer your questions. Pop her an email at to receive more information regarding the competition (e.g. mechanics). Do hurry though, they stop accepting entries on October 1st!

  3. Quality Embroidery digitizing

    March 11, 2011 at 5:29 am

    Hey, nice post. Keep it up.

  4. Pingback: Designer to watch: Hamda Al Fahim » La Moda Dubai | The UAE's authoritative source for all things fashion, beauty, celebrity, and glamour.

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