H&M to unveil kid’s store at Arabian Centre
Shopping for the little ones? If you think your kids are missing out on the wonderful effects of retail therapy, then you better listen to this. Swedish fashion retailer H&M is converting its existing boutique at Arabian Centre in Dubai and will unveil a kids-only concept store on August 12.
The new store will carry the full and extensive range of H&M’s children’s wear, effectively becoming one of H&M’s first flagship stores for kids. The children’s range is divided into various concepts: 0 – 18 months, 1.5 – 8 years, and 9 – 14 years. The collections are intended to be as fashionable as they are practical, durable, safe and comfortable.
The childen’s wear boutique will carry H&M’s Spring/Summer 2010 collection which features a diverse mix of trends, with ethnic influences from all over the world. Among these influences are the Global Traveler trend, which incorporates American-style fashion classics and college style looks. Florals are also a top element in the collection, being an integral aspect of the Spring and Summer seasons.
What about the Autumn/Winter 2010 collections? We’re sure you’d like the kids to be as fashion-forward as us adults. Well, let’s see what happens when Fall officially sets in. We know H&M is always on time when it comes to hanging new collections on the rack.
Breaking news: Our contact at H&M has just informed us that the F/W collection for infants (0-18 months old) has arrived and is now available in stores. It sure is never too early for anyone to learn a thing or two about fashion.
The collection consists of pieces that are practical, hard-wearing, safe and comfortable. To guarantee the highest level of safety, H&M’s children’s items undergo rigorous testing. With a focus on function and safety, the season’s trends are expressed in a playful way.