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New book celebrates history of Emilio Pucci

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Art book publisher TASCHEN has launched Pucci, a commemorative book celebrating the tale of Emilio Pucci. Recounting the story that stretches over 60 years, tracing its roots to Renaissance Italy, the book paints a picture of aristocratic splendour and grandeur confronted with the challenges of stark post-war hardship.

Pucci remembers the many innovations the house brought to the big table that is the fashion industry over the decades. The brand was among the first to bear a logo, and a pioneer of diversification into interiors, athletic wear and accessories. It was the house that introduced free-flowing, lightweight fabrics, pop art prints and a proprietary, revolutionary colour palette into womenswear while constantly expanding the frontiers of fabric and printing technologies. The brand is many things, but the one thing Pucci is synonymous to is groundbreaking.

Written by Financial Times fashion editor Vanessa Friedman, Pucci is a tribute, telling its tale in themed chapters that shed light on the designer and his legacy through to the present day, and is peppered with anecdotes and quotes from those who knew him best, who learned from him, who were struck by his vision and talent. It places the brand’s achievements in the context of fashion history and opens a new century with insight into the remarkable resonance of the Pucci style.

The XL tome is bound in printed Pucci fabric from recent collections, and each copy differs from the others, making each piece a one-of-a-kind collector’s item. The book retails at approximately AED 1,060 and will be available for sale in the Emilio Pucci boutique at The Dubai Mall from August 2010.

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