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Elissa for 4 Elements by L’Azurde

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Lebanese superstar Elissa, winner of the 2010 World Music Award, has been announced as the face of a new collection by leading premium jewellery brand L’Azurde.

Elissa’s campaign for L’Azurde promotes 4 Elements, a modern collection based on the emotions, feelings and images evoked by the four elements: earth, water, fire and wind.

According to the press statement we received, “the new 4 Elements collection celebrates a women’s connection to Mother Nature and invites women to imagine a glowing world where passion warms like fire, happiness floats like wind, sensuality flows like water, and beauty blossoms like nature.”

Now, we’re not going to comment on the cheesiness of those things, but we can say just by looking at the exquisite designs that these pieces do evoke a sense of warmth and appreciation for the beauty of nature and all the good things that can come from it.

Some of Italy’s finest jewellery designers worked on the collection, including Marco Arioli, Silvia Botteghi and Ida Callegaro who also design jewellery for a number of celebrated international brands such as Bulgari, Tiffany and Cartier.

“The 4 Elements collection, which is so beautifully modelled by the elegant, sophisticated and successful Elissa, aims to fulfil a woman’s aspirations and boost her confidence on her wedding day, on a special occasion, or on any other important day throughout the year – with pieces that are elegant, attractive, fashionable, and most of all beautiful,” Arioli commented.

“Because the collection is designed to be timeless and yet diverse, L’Azurde has something for every woman, and allows each individual woman to express herself with a piece that complements her true sense of individuality and style. Being precious, elemental and mythical with enduring value, we have already received wide interest from the gold trade here in the UAE, and we are excited about presenting these incredible pieces to women throughout the region,” he added.

Launched to coincide with the 2010 wedding season, the collection features sets, rings, earrings, bracelets and pendants, based around the beauty and intimacy of earth, the glamour and sensuality of water, the love and passion of fire and the joy and happiness of the wind.

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