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Symphony to open at Dubai Mall in August

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Luxury retail newcomer Symphony Style has announced the opening date of its highly anticipated concept store at the Dubai Mall on August 10, 2010. The concept store, called Symphony, will initially be carrying SS 2010 lines from various designers including Project Runway winner Christian Siriano, Vera Wang, Halston, Ports 1961, Thakoon, and CFDA Awardee Jason Wu.

The store’s design is said to be very elegant, feminine and chic, and is representative of the Symphony woman. It features a large outdoor area with spectacular views of the Burj Khalifa and legendary dancing fountain display.

“We are extremely excited to be opening our first luxury multi-brand concept and hope to bring a lot of creative and original ‘firsts’ to the region. We’re really looking forward to welcoming our clients into a space that we hope they will find inspiring,” Symphony founder and creator Salama Alabbar commented.

What we understand from the announcement is that the August opening is going to be some kind of soft launch of the store, with the official opening event scheduled sometime in October. AW 2010 collections will be available shortly after the August opening.

It looks like Symphony’s young and brimful of ideas founder has a lot of brazen, unconventional tricks under her abaya, as the soft opening will be held one day before the start of the holy month of Ramadan. Traditional Middle Eastern business strategies usually dictate that anything big should be done before or after the Summer, where everything is slow and everybody is whiling away the Dubai heat abroad.

But it seems Alabbar has taken cue from the usual slow movement of the season and decided to remodel that stale sluggishness into something that will send shockwaves across the UAE’s retail industry.

Symphony Style has revealed that it will work on creative and groundbreaking seasonal visual merchandising themes and campaigns for Symphony. For Spring/Summer 2010, Symphony’s visual merchandising campaign will be centered on Ramadan from August – October 2010, with visual art and fashion items on display procured especially for the holy month and beyond. The emphasis will be on charity, culture and giving.

The official store launch in October will see the unveiling of Symphony’s A/W 2010 campaign featuring America’s Next Top Model runner-up Raina Hein who we had the lovely opportunity to speak with in May. We’re loving the imaginative ideas, Salama, bring them on!

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