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Net-a-porter announces menswear e-shop

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The Net-a-porter group celebrates its tenth-year anniversary today and unlike most companies that go out with an announcement saying “Hey, look at us, we’re 10 years old and 10 years strong!” they give us something worth telling you about.

The group has just unveiled its dedicated menswear shopping site – Mr. Porter – which is touted as the first global shopping destination of its kind.

Mr. Porter will launch for the Spring/Summer 2011 season in January 2011 and will offer an edited product selection of the best in men’s style, from global designer labels to niche specialist brands alongside original editorial and style advice. Yup, exactly like Net-a-porter, the new retail site is going to have its own magazine, which we might be more excited about than the clothes themselves.

By the start of next year, shoppers can feast on over 60 lust-worthy brands including Burberry, Ralph Lauren, Lanvin, YSL, Margiela, Balmain, Dunhill, Margaret Howell, Rick Owens, John Lobb and MR by the designer Roland Mouret.

Anyone who wants to be among the first shoppers on the site can sign up to receive notifications from Mr. Porter. Might we suggest discount vouchers to get the ball rolling? Because unlike women, most men need an incentive to go shopping. Please take a note of that, Mr. Porter people. And please start working on a menswear version of as well!

Now for the obligatory quote from Net-a-porter…

“This is an incredibly exciting new venture for us and one we have been planning for some time.  We have always said that NET-A-PORTER will remain a woman’s brand and now we are ready to create a dedicated men’s shopping destination entirely conceived with the stylish man in mind. We have a ready-made customer base for our men’s business.

All of Net-a-porter customers have a man in their lives in some capacity and 59% of them are married or living with their partners.   Three million unique users trust and love Net-a-porter’s service and will be invited to make a purchase for the men in their lives.  Additionally we look forward to welcoming a new group of super stylish men who join us to shop for themselves with the same level of service, dedication and commitment that women have had for the last decade.”

Natalie Massenet,

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