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Longchamp introduces It Bag by Jeremy Scott

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La Moda Dubai has always been partial to collaborations between established and reputed leather goods houses and young, visionary designers (Hello Marc Jabobs and Louis Vuitton!), which is why since we are heading to Paris in 10 days, we will be queuing at Colette to get our hands on one of these much-coveted bags.

This limited edition is the latest masterpiece from the collaboration between hip US designer Jeremy Scott and French luxury bag makers Longchamp, an alliance that started back in 2006. Each season, Jeremy takes inspiration from the classic Longchamp folding bag design, the iconic Pliage bag, to create practical yet stylish bags that have adorned the arms of many a Parisian ladies. The familiar and multi-purpose canvas tote shape, comes this time in black with a gold plate design all over.

Jeremy Scott graduated from the renowned fashion design institutes Pratt Institute. This genius designer had set up his own fashion brand in 1997 at only 21 years-old and quickly became famous in Paris. He was deeply impacted of popular culture and created a number of shocking fashion masterpieces with distinctive, bold and innovative style. As a talented and influential artist, Jeremy Scott has many successful cooperation famous entertainers and well-knownfashion magazines.

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