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Jasmine de Milo goes under

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In a city where shopping is a national sport, you would be forgiven for thinking that the recession was over. Sadly not, if news that high end stores such as Villa Moda, Vivienne Westwood, Martin Margiela, Anya Hindmarch, Nina Ricci, Issey Miyake and Jil Sander shutting down in DIFC are anything but. Now words have reached La Moda Dubai that Jasmine Di Milo is set to close shop too.

The label, run by Jasmine Al Fayed, daughter of Mohammed Al Fayed, has garnered a legion of followers since its debut in 2003 when launched at Harrods, London. Endorsed by the likes of Gwyneth Paltrow, Heidi Klum and Rachel McAdams, and a label much-loved by the Dubai fashionistas, Jasmine Di Milo’s designs were coveted for their inimitable style, that celebrated the ‘femme fatale’ look, combining sassy sophistication and edgy sensuality, favouring elegantly draped evening gowns and sculpted cocktail dresses.

The label is due to close down this autumn, after its A/W 2010 collection reaches stores including Liberty and Harrods (until recently, owned by Al Fayed father).

Another one bites the dust so hurry and get your hands on Jasmine Di Milo’s last stock – set to become collector’s items – now on sale at Boutique 1.

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