Estee Lauder’s new faces
Joining the model tour de force Hilary Rhoda, Carolyn Murphy, Elizabeth Hurley and Gwyneth Paltrow, super brand Estee Lauder have signed up two new faces French model Constance Jablonoski and Chinese model Lui Wen.
What’s interesting is that it’s the first time in history that Estee Lauder have signed up a Chinese model. Maybe a clever tactical move on their part seeing as one of the biggest growing market at present is China, so appealing to their consumer is key, right?
Estée Lauder has always searched for global beauties that define a generation,” said Aerin Lauder, Senior Vice President, Creative Director, Estée Lauder. “Constance and Liu Wen are the beauties of our time. Both models have quickly captured the attention of the fashion and beauty world.”