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Esmod Dubai students sweep awards at Mercedes-Benz competition

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Esmod Dubai, the emirate’s campus of the oldest French fashion university in the world, has announced that three of its fashion design students swept the top awards at the recently concluded “Express Your Style” Fashion Design competition sponsored by Mercedes-Benz Middle East. The point of the prize was to submit an original design for clothing that was inspired by the Mercedes-Benz E-Class Cabriolet.

Before I tell you who among the contestants won, I want to say, first and foremost, that I am amazed that a competition of this nature actually happened and was concluded successfully. Being asked to take inspiration from a car of all things in creating a contest-worthy morning-to-evening dress is hard work, near impossible if I might add. So it was quite surprising to hear that the challenge even got entries in the first place, let alone push through with flying colours. For pulling this off, kudos to you, participants and organisers.

Maimoona Hussain, Azade Zandi, and Bodoor Abdulqader delivered a stellar performance by winning the top three awards at the competition, scoring a homerun for Esmod Dubai.

Winning designs by Esmod Dubai students Maimoona Hussain, Azade Zandi, and Bodoor Abdulqader. We’re pleased to see wood panels, chrome trims, and high-tech LEDs aren’t part of the fashion equation.

“Esmod Dubai is proud of the three students who have won prizes for their creations at the Mercedes-Benz Fashion Design Competition. This positive development reflects the growing acceptance of clothing designs that infuse modern concepts with traditional Arabic elements. We commend not only the top three winners but also our other students who showcased their designs at this competition.”

Tamara Hostal, Director and Founder, French Fashion University Esmod – Dubai

The budding designers’ prizes include VIP tickets to the Mercedes-Benz Fashion Week in Berlin plus backstage tours of the event, a private meeting with a German designer, a weekend test drive of the E-Class Cabriolet, and a year’s subscription to Harper’s Bazaar Arabia. We don’t know what good an internship at a fashion magazine will do an aspiring fashion designer, but a month at Harper’s Bazaar is thrown into the bag of prizes as well.

I would have liked to see a design that capitalised on the convertible element of the car, but I guess the contestants had been a little too stressed out to have thought of that. In any case, congratulations to all who won!

1 Comment

  1. gail

    June 5, 2010 at 1:27 am

    she a great new spokeswoman…

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