Dressing up with Etoile
Last month, Dubai’s society darlings such as Jelena Bin Drai took on the role as stylist for the day and, with the guidance of professionals, were invited to tap into this season’s key nautical theme.
Guests expertly took on the challenge and, from a selection of covetable pieces, donned the mannequins in the ultimate yacht-bound wardrobes – from what to sport from sunrise to sundown, be it a chic casual-wear for breakfast, a marina-based lunch or sundowners aboard the deck.
Comfortable linens, sexy silks and light cottons were all marked out as being perfect fabrics for the warmer weather months. Navy and blue stripes along with white and cream block colours with the odd red accent were considered to be the most important. Detailing was also considered key with over-sized buttons, chord and rope accents, contemporary cuts and for the evening, lots of sparkle in the form of embroidery and sequins.
This innovative initiative, with Etoile ‘La boutique’s’ consultants engaging the guests in a collaborative exploration of this seasons trends, was a considered a huge creative success with a whole new cruise-control aesthetic being identified. Hats off to Etoile for taking shopping experiences to a new level.