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Bugatti Atalante: Gentleman’s watch to lust

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Men, brace your selves. Yes, it’s true that Parmigiani has recently launched the new Bugatti watch that will drive you to make that quick detour to the mall.

From the creation of the now legendary Type 370 wrist watch, the Bugatti family is definitely on the road to widening its breed of sporty yet highly accessible character watches.

Taking inspiration from the Bugatti Atalante 57S Sport, one of the only private passenger cars of the 1930s, the new Bugatti Atalante Fly-Back Chronograph is worth those lustful looks.

Ladies, don’t get jealous. The features of this watch are surely worth your men’s attention. It boasts of its Parmigiani-original round shape (Ø 43 mm), and its Bugatti-spirited dial, chronograph push-pieces.

Its dial, which is directly enthused by the design of a Bugatti radiator grille, is responsible for much of the Atalante model’s sporting character, and reveals some of the gears and the date disc. The profile of its case sees the bezel while the case-back joining form a satin-finished area which evokes the air intakes found on the side wings of sports vehicles. The acronym “EB” at 6 o’clock is there to mark the official alliance which brings the Parmigiani and Bugatti together.

To see it for real, we say that you take a ride, visit the mall and scour this latest Bugatti watch. Now.

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