A peek into Lacoste’s SS2011 collection
We’ve got an exclusive bit of juicy news for you, La Moda fans. Lacoste has recently given us a sneak peek of what’s in store for next year’s Spring/Summer collection at the iconic French sportswear brand and we love what we’ve been shown.
Soon to be Hermès design chief and current Lacoste creative director Christophe Lemaire has revamped the brand’s sportswear offering by integrating the concept of unconventional chic into the upcoming SS 2011 collection. Spring’s pieces will be based on black and white, complemented by a range of cool colours inspired by the sea – torch blue, white, purple and, turquoise – which, as Lemaire describes, are very new wave.
Summer 2011 is going to be an exciting time for the preppy golfer staple polo brand (in addition to Maine-based L.L Bean, of course), as this is when the Lacoste reversable polo is scheduled for release. Lemaire calls it a follow-up to the house’s ode to technological innovation. We, on the other hand, are not very sure what the benefits of a reversible polo would offer its wearer.
Ah, perhaps the option of having more colour per polo? Kind of like two shirts in one? Nice idea, but people whose grasp of the concept of hygiene might misinterpret this as a go-ahead for wearing the same shirt twice without running the risk of anyone noticing.
And that would be unacceptable considering the amount of heat and humidity, and therefore perspiration, one would experience during the harsh temperatures of the proper Dubai Summer. We suggest an information packet be packed together with each shirt that gets shipped and sold to the Middle East market.
Lacoste is also introducing a new range to bridge the gap between its Sportswear and Sport range called Casual Sport (Who would have known there are so many categories of sportswear?). The line includes nine models of polos, T-shirts, sweatshirts and jackets that complete the more technical active sport line.
The collection will be capped off by another range of clothing – the sporty chic Club line. The focus will be on projecting an elegantly relaxed aura which Lemaire plans to achieve by playing with textures and different kinds of comfortable fabric. “We paid particular attention to textures, including linen mixed with cotton and tropical summer tweed.” Watch out for Lemaire’s favourite number from the line: a jacket inspired by a pilot’s jacket but rendered in a lightweight cotton.