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Symphony’s Top Model

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UAE-headquartered fashion company Symphony has recently announced it will be using America’s Top Model Raina Hein for their upcoming A/W campaign.

“It’s a great opportunity for both Symphony and Raina to be working side by side as we are both up-and-coming names venturing into the competitive world of high fashion,” gushed Symphony Chief Executive Officer Salama Alabbar.

Symphony is known for stocking diverse and original brands such as Luisa Beccaria, Jason Wu and Thakoon and its new store will be based in the prestigious fashion avenue at Dubai Mall.

All sounds very positive but the question remains, is this enough to fare against the likes of Boutique 1? They seem to be an unstoppable force at present.

Answers below please.

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