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Look, a fashion phone that’s not horrible!

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You know how I feel about fashion/luxury/designer phones. For me, if it’s not a Vertu then it’s not a luxury mobile phone. I’ve managed to fashion this very sound and very valid logical argument because, really, I haven’t seen something hit the market that has truly earned the right to call itself a luxury phone without raising a few eyebrows.

Everything – from the tacky Motorola D&G, to the mindnumbingly dull LG Prada and the equally boring Samsung Armani handset – has been nothing but a disservice to the brands involved in the design and marketing of the phones. It’s just a cheap trick to make a quick buck – like when fashion houses branch out to perfumery or cosmetics (Oh hai there, Tom Ford!) – with no concern whatsoever for how it’s going to affect the brand in the long run.

I remember even Versace collaborated with Nokia a while back for the release of the 7270 handset, and frankly it reminded me of Brunei. I still haven’t quite figured out why. But anyway, after that fiasco, I never would have imagined Signora Donatella having a go at it a second time.

So I was quite surprised to see Versace’s second attempt at creating a phone that’s worthy of our respect and our snooty, old-money touch. Finally, I’m looking at something that might make me reconsider my opinion on phones for the fashion elite.

Versace, in collaboration with ModeLabs Group, has announced the launch of Versace Unique, the first luxury touchscreen and full-featured multimedia creation that unites all essential functions for professional and personal use, crafted from the finest materials, hand-assembled in France and built to the uncompromising standards of all the Versace products.

The face is constructed from pure high-tech ceramic or handmade lacquers delicately framed with an 18K yellow gold finish or 316L grade stainless steel inlay. The back is wrapped in the finest handcrafted leather, embossed with the Medusa head.

The Versace Unique sapphire crystal screen is the largest single piece of this high-tech material ever produced for consumers. Impossible to scratch, smooth and receptive, it provides an ideal conductivity and precision control of the touchphone interface.

“Our team has worked well with our partners at Modelabs to manufacture a very innovative product which perfectly blends luxury materials, craftsmanship and the advanced technologies of LG. As we move forward in the development of our business, we are particularly happy to be able to strengthen the offer of luxury accessories that complement our core fashion products in line with Versace’s DNA,” Gian Giacomo Ferraris, Versace Group CEO commented.

I won’t say anything about the technology built into the phone because nobody cares about that in this particular segment of the mobile phone market anyway. We care about the design, the subtle elegance and the I’m-rich-so-I-want-gold-and-leather materials, and the Versace Unique gets straight As in all of those criteria.

Prices start at €5,500 (~ AED 25,000).

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