For Ever and ever and ever?
Isn’t LVMH clever launching its very own “industry-renowned” brand Make Up For Ever? So much so that their success has prompted Estee Lauder to buy another “industry-renowned” brand Smashbox.
We all want to look like the models do on their shoots after all. Make Up For Ever’s latest collection features their superlicious Aqua Cream, which apparently is super long lasting and waterproof. Not only that, “it’s instant and intense.” Mmm. Do we see MAC being elbowed off the shelves as we speak?