London College of Fashion comes to Dubai, charges double for short courses
Do you want to acquire a little bit of British fashion know-how but worry about not being able to stand London’s horribly wet weather? Then worry no more because the London College of Fashion is coming to Dubai to offer some of its short courses in the emirate for a limited period only.
From May 22nd to the 26th, the LCF will be flying in its top lecturers to our sunny little city to stage one- to five-day crash courses on fashion marketing, fashion journalism, luxury brand management and personal fashion styling at the Kempinski Hotel in Dubai.
“We have had great success with these courses and have even had some Middle East-based designers and retailers enroll in them to help add different skill sets, whether it is how to build a brand or how to market it properly,” Linda Roberts, Senior Business Manager at London College of Fashion, commented.
The one-day online fashion marketing course will set you back £350 including a 25% discount if you decide to register by April 30th, while the three-day Starting your Own Fashion Label seminar will cost £600 with the early bird discount. Five-day courses in luxury brand management and fashion journalism have a rate of £850. In contrast, Starting your Own Fashion Label and fashion journalism, if taken on-site in London, cost £290 and £340 respectively.
These UK course fees are up to 60% cheaper than the Dubai rates. With prices of roundtrip plane tickets to London currently averaging at just £500, it would make more sense to attend these short courses on the London campus – that is if you’re planning to take two or more courses.
The London College of Fashion has not issued a statement to explain why some of the Dubai fees are more than double the UK course fees.
UPDATE: LCF has issued the following statement in response to this story.
London College of Fashion is determined to ensure that the same quality of service and product that we offer in the UK is maintained in the UAE – that is why we are confident in awarding the same Certificate of Attendance from these courses that we would in London.
The disparity in fees between the UK courses and the UAE courses is due to the additional expenses incurred when bringing the courses to Dubai. We have to fly the tutors in from the UK (to ensure the same standard of teaching) and have to reimburse them for the additional time they are spending tutoring in Dubai which is on top of their regular teaching schedule. We also have to factor in hotel costs for the team, their subsistence and transport.
We are bringing members of our administrative staff to oversee the operation to ensure it runs as seamlessly as it does in London. The programme also has Dubai-based staff that were hired in order to ensure people had someone in the city to contact if needed.
Added to that are actual venue fees – at the five-star Kempinski Hotel, Mall of Emirates in the centre of Dubai – whilst in London, the usual LCF classrooms are used so there is no venue hire cost.
By coming to the UAE, we incur high expenses that are not incurred in the UK, and that is reflected in the fee structure. However, we would like to stress that it does save costs and a high degree of inconvenience for those who would otherwise have to arrange to fly out to London, potentially acquire a visa, and pay for hotel, transport and subsistence, and it ensures the same level of teaching and service that would be gained from the original UK-based London College of Fashion short course experience.
London College of Fashion