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Arriverderci! Prada bids the UAE goodbye

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It was first heard from the grapevine, and we thought only lunatics would believe something like it would ever happen. Not here. Not in the fashion capital of the Gulf. We’d be kidding ourselves if we said we would have expected Dubai to witness such a horrific moment.

BREAKING NEWS: PRADA HAS PULLED OUT OF THE UAE MARKET.

UPDATE (04-27-2011): Prada and Miu Miu will be back in the UAE through a joint venture between UAE-based luxury conglomerate Al Tayer Insignia and the Prada Group.

What's a Prada-free UAE going to be like?What is the UAE’s fashion elite going to do without Prada?

Prada has closed its stores in the UAE, and the party will be over when stocks run out at Saks and Villa Moda. It’s crazy, isn’t it? But it’s true. La Moda has confirmed this news with a management official at luxury fashion retailer Saks Fifth Avenue’s UAE operations. We wanted to ask Saks more questions, but we were advised to go direct to the source and subject the Prada Press Office itself to brutal interrogation.

And so we have. La Moda has sent an inquiry to our favorite guys in Milan and we are awaiting them to respond. And they should respond, no? The amount of the heaps of dirhams that we all have collectively spent on Prada merchandise over the years is no joke, and they owe us Dubai fashionistas an explanation. We’re not protesting  the move because it’s surely a business decision and we have no idea what state Prada UAE’s books are in. But the Italian fashion house draws a loyal following in the Emirates and us customers would like to know a few things.

What does this all mean? Where are the customers going to source their favorite products now? Why did they decide to close up shop? Is this a temporary thing? Is Prada ever coming back? Wasn’t the UAE consumer rich enough to keep them afloat? These are just a few of the questions to which we would like some answers.

We’re waiting, Prada. Don’t disappoint us (even further).

UPDATE: Prada has issued a statement on their pull out from the UAE market.

Ufficio Stampa, a staff member at Prada’s press office, Prada’s Ufficio Stampa (Press Office) sent this to La Moda:

 

We very much appreciated your interest and nice comments about our brand.
In answer to your questions, whilst we confirm that we have terminated our business relationship with Saks Fifth Avenue in the UAE, we also would like to stress that this is a result of a global retail strategy and reorganization.
We can also confirm that Dubai remains one of our priorities, although we are still examining different options and opportunities for a comeback.

We very much appreciated your interest and nice comments about our brand.

In answer to your questions, whilst we confirm that we have terminated our business relationship with Saks Fifth Avenue in the UAE, we also would like to stress that this is a result of a global retail strategy and reorganization.

We can also confirm that Dubai remains one of our priorities, although we are still examining different options and opportunities for a comeback.

So there you go. We know Prada loves us, just not enough to keep their stores here open to serve us. We’ll be waiting for your comeback!

Burj Khalifa graphics courtesy of the The Korea Times

7 Comments

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  2. Olga

    March 9, 2010 at 9:50 am

    oh noooooooo!!! so what the UAE devil should wear then?

  3. La Moda Dubai

    March 9, 2010 at 10:30 am

    We can still fly off to Kuwait! I know Villa Moda still carries Prada there.

  4. henri

    March 13, 2010 at 11:39 am

    Don’t worry guys, you can still get Authentic Prada handbags in UAE. Just logon to http://www.Lux4u2.com and checkout those Prada that they have. I’m sure you’ll find out which ones fit your style.

  5. Pingback: Dubai Fashion Week goes under fire » La Moda | Dubai fashion blog

  6. Suzie Q

    June 4, 2010 at 11:11 pm

    Wow…for a blog that ‘harps’ so much on typos….what a rookie mistake!!! So has anyone actually met Ufficio Stampa? Is it a he or a she? I have not laughed harder than when I read this…note to La Moda Eds: ‘Ufficio Stampa’ actually translates to ‘Press Office’.

  7. LMD Fashion Squad

    June 5, 2010 at 12:38 am

    Whaaaaaaaaat?! Does it? Apologies for the mistake. It never occurred to me to use Google Translate on those words. Thanks for the correction! We love being criticised BTW – keep going at it if you have to – that’s what helps us improve on the content we deliver to our readers. – Jim

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